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Skindinävia was founded in 2005 with the sole purpose of creating products that would keep makeup stay fresh for long hours. Skindinävia’s revolutionary "Makeup Finishing Spray" was originally used on movie sets in Hollywood, so that makeup artists could have fewer touch-ups through long days of filming. Its first customers were makeup artists in Los Angeles and New York City, who used Skindinävia to keep makeup fresh under high stress conditions on stage and set.

In 2010, nearly 1,000,000 women worldwide discovered Skindinävia. The company has been featured in top fashion publications such as Allure, Marie Claire, Self, Elle, Ladies Home Journal, Brides and in Vogue Magazine as a 2009 “Top 10.” Skindinävia’s makeup finish products are used on hit television shows like ABC's Dancing with the Stars and Project Runway and were used at the 2010 Oscar Awards in Hollywood. Skindinävia remains the only U.S.-based manufacturer of makeup finishing sprays and still supplies Hollywood studios today.

Skindinävia manufactures in the United States under strict FDA Guidelines using allergen-free ingredients, testing each spray under the most stressful conditions to be sure it meets Skindinävia’s high standards. The company produces five different finishes for the unique needs of its customers. Unlike some makeup settings sprays that resemble "hairspray for the face" or "shellac", Skindinävia’s mists are virtually weightless and look completely natural.

Based in Canton, Mass. 02021, Skindinävia offers online five makeup finishing sprays designed to maintain perfect makeup for 16 hours:

  • Makeup Finishing Spray (the Original Makeup Saver®) was originally used on movie sets to hold makeup under hot lights and minimize the need for touch-ups. It is still used routinely in Hollywood studios and on Broadway stages. This great mist extends makeup wear and keeps color vibrant for hours and makeup from melting in summer and drying out in winter. It is formulated for all skin types.
  • No More Shine Makeup Finish (Oil-Control Makeup Setting Spray) is formulated for oily skin types and can be used both under and over makeup for best results. Ultra-fine mist delivers a healthy looking finish without ever becoming too shiny and stops makeup slippage and caking over the entire face and oil prone t-zone. It is great for active use, a night out or humid weather and a good alternative to blotting paper and constant reapplication.
  • Moisture Lock Makeup Finish (Moisturizing Makeup Setting Spray) is a super-hydrator that creates a luminous and dewy finish and keeps makeup from drying out, cracking or becoming powdery.  It can be used under and over makeup and is recommended for dry skin types.
  • Bridal Makeup Finish (Photo-Ready Makeup Setting Spray) extends makeup wear through dancing, heat and humidity, inside or outside, controls excess shine for fewer touch-ups and keeps excessive shine off makeup surface for better photography. It is good for all skin types. It won the 2010 Brides' Magazine Beauty Award.
  • 10 Years Younger Makeup Finish (Anti-Aging Makeup Setting Spray) hydrates and smoothes the makeup surface, softening the appearance of fine lines and wrinkles and keeping the makeup surface dewy and glowing for hours, a great complement to any anti-aging routine. It is best for mature skin types. It was used at the 2010 Oscars in Hollywood, Calif.

Skindinävia is confident in all its products and backs them with a 60-day, no-questions-asked, money-back guarantee.  If within the first 60 days from purchase, a customer is not completely satisfied, she or he can request a full refund (minus shipping costs).

The company also offers a 20% discount as well as free shipping on orders over $40 ($75 for shipments outside the United States). Free shipping is calculated on the total cost after the 20% discount has been applied. Orders under $40 ($75 for shipments outside the United States) including discount do not qualify for free shipping. This offer will end on Sept. 30, 2011.

The estimated shipping time is between 1 to 14 business days, depending on the destination and method of shipping, whether by Express Shipping, Standard Shipping, Priority Shipping, International Economy or International Priority.

Skindinavia: What makes it different?

Skindinävia’s makeup finishing sprays have a niche of their own in the marketplace because of their potency and usefulness and Skindinävia remains the only well-known U.S.-based manufacturer of makeup finish products. This is proven by the popularity of its merchandise in the movie industry and show business, in the fashion and beauty circles as well as among lifestyle women in the general public. The company and its products have been featured and acclaimed in top fashion publications. Customers’ feedback from around the Internet about Skindinävia and its products is mostly positive.

Skindinävia is focused on makeup finishing sprays and since 2005 these consist of only five items, not a wide array of beauty and other goods. Thus, Skindinävia has the advantage of concentrating on the potency of what it produces and the quality of its customer service. This again has yielded good results, attracting another top player in the beauty and makeup industry, Urban Decay, in an exclusive partnership to develop Urban Decay’s All Nighter Long-Lasting Makeup Setting Spray, which has become Urban Decay editor’s pick.

Good till Sept. 30, 2011, Skindinävia is offering a 20% discount. This offer is applicable to Skindinävia’s all five makeup finish products without exception, unlike most other companies, which give discounts generally on their leftover inventory. Due to its complete confidence in its products, Skindinävia also offers a 60-day, no-questions-asked, money-back guarantee.

All these features cause makeup finishing sprays by Skindinävia stand out in the marketplace.

Skindinavia vs. primary competitors (sites similar to Skindinavia)

There are many world names involved in the makeup finish products business, but we’ll pick just two of them as competitors of Skindinavia. They are positioned way up above Skindinavia (whose traffic ranking stands at 545,472). We’ll see how Skindinavia fares along these giants of the industry.

Estée Lauder (traffic ranking 43,229) is based in New York, N.Y. 10153, with functioning websites and store locations all across the globe. Founded in 1946, Estée Lauder offers online as well as over the counter a vast array of makeup, skincare, re-nutriv and fragrance merchandise.

Shipping is free with any $50 purchase. All "Free Shipping" offers are for Standard Shipping, unless otherwise specified, and do not apply to orders being sent to Canada. Applicable purchase amount does not include shipping, handling or sales tax charges; items noted as not eligible; or items that are not in stock at the time of purchase. Also take note of expiration dates where applicable.

One free sample is offered per order. Quantities are limited and this offer is subject to availability. Sample offers may not be combined and only one sample offer may be applied to each order or to a customer. Not all sample offers are available on orders being sent to Canada. Contact Customer Service for details.

Free gift wrapping is also offered, which can be requested during checkout.

For the second consecutive year, Estée Lauder has been honored with the prestigious Circle of Excellence Award from BizRate.

Urban Decay (traffic ranking 58,452), based in Newport Beach, Calif. 92663, and established in Jan. 1996, offers online as well as through its store outlets across the United States and several foreign countries a wide collection of beauty and makeup finish products.

Shipping is free with $50 and over (excluding taxes) purchases, by Standard USPS. Nail polish and aerosol cans cannot be shipped via USPS due to safety regulations. Further shipping rates are as follows:
Order Total     USPS     UPS Ground    UPS 3rd   UPS 2nd    UPS Next     AK, HI UPS 2 Day Air                         
                    Priority                            Day          Day           Day
Up to $50          $6             $7               $11         $17           $27                     $21
$50 - $100       FREE           $9               $13         $19           $28                     $21
Over $100        FREE         FREE             $12         $13           $21                     $20
Presently, Urban Decay does not ship internationally. Check with the Store Locator for a store in your country. Make sure also about availability of shipment to Alaska, Hawaii and APO/AP military addresses.

Urban Decay offers a small sample of one of its most popular products with every order. The company has won some amazing awards, from Allure’s Best of Beauty (Hooray for 24/7 Pencils!) to PETA2’s Proggy for its cruelty-free and vegan efforts. Urban Decay has even stolen prestigious packaging awards out from under brands like Avon and Revlon.

Seeing the above paragraphs about Estée Lauder and Urban Decay, it’s obvious that Skindinavia is focused on makeup finish products. In fact, it offers only five items of makeup finish products, not a wide array of beauty and other goods. Thus, Skindinavia compares positively with its rivals in that it can concentrate on the potency of what it produces and the quality of its customer service. It’s very interesting to note that Urban Decay’s All Nighter Long-Lasting Makeup Setting Spray, which is Urban Decay editor’s pick, has been developed by Urban Decay in an exclusive partnership with SKINDINÄVIA. This groundbreaking, hypoallergenic setting spray keeps your makeup on for 16 unbelievable hours. Your makeup won’t melt when it's warm and humid or become dehydrated when it’s cold and windy.

Another aspect worthy of note is Skindinavia’s 20% discount and free shipping on orders to destinations in the United States of over $40, -- instead of $50 as required by Estée Lauder and Urban Decay. Although this offer will end on Sept. 30, 2011, such kind of marketing pitch is usually repeated.

Skindinavia: Pricing & packages

Good till Sept. 30, 2011, Skindinavia is offering a 20% discount on any order destined to the United States that amounts to $40 or over, while to destinations outside the United States, the order amount is $75 or over. Free shipping is calculated on the total cost after the 20% discount has been applied. This offer is applicable to Skindinavia’s all five makeup finish products without exception, unlike Estée Lauder and Urban Decay, which give discounts mostly on their leftover inventory.

Now, let’s compare prices of the three competitors, Skindinavia, Estée Lauder and Urban Decay. For the comparison to be legitimate, we’ve to choose similar items. Remember we’re concerned only with makeup finish products like those offered by Skindinavia, not other merchandise like mascara or eyeliners.

1) Moisture Lock Makeup Finish (Moisturizing Makeup Setting Spray).                      2 oz. … $19
       This super-hydrator keeps makeup from drying out, cracking or                       4 oz. … $29
        becoming powdery. Can be used under and over makeup.                              8 oz. … $39
        Lightweight, breathable. Maintains full coverage for up to 16 hours.
2) 10 Years Younger Makeup Finish (Anti-Aging Makeup Setting Spray).                   2 oz. … $19
        A setting spray that keeps the makeup surface dewy and glowing for               4 oz. … $29
        hours. A great complement to any anti-aging routine. The final look is              8 oz. … $39
        luminous and very natural. Used at the 2010 Oscars in Hollywood, Calif.     
Estée Lauder
1) Double Wear Stay-in-Place Makeup SPF 10.                                                       1 oz. … $35
       This worry-free, long-wearing makeup stays fresh and looks natural
        through heat, humidity, nonstop activity. Flawless all day. Won't
        change color, smudge or come off on clothes. 15-hour staying power.
        This is a makeup and not a Moisturizing Makeup Setting Spray.
2) Hydrationist Maximum Moisture Lotion.                                                              1.7 oz. . $38
        Instant and lasting moisture to resist the look of aging. It's a fact that
        moisture is one of skin's key defenses against signs of aging. That's
        why everything about Hydrationist works to keep your skin looking

Urban Decay
1) All Nighter Long-lasting Makeup Setting Spray.                
       In an exclusive partnership with SKINDINÄVIA, this groundbreaking,                   4 oz. … $29        
       hypoallergenic setting spray has been developed to keep your makeup
       on for 16 unbelievable hours.    
2) Urban Defense Tinted Moisturizer with SPF 20. Urban Defense battles                   ? oz. … $30
       free radical damage and arms you with moisture, sheer coverage and
       SPF 20 as well as a multi-mineral complex that fights free radical
       damage. The light-diffusing pigments in this wonder product diffuse the
       look of fine lines and wrinkles for a natural, youthful finish.   

Apparently, Skindinavia is competitive in the market.

Skindinavia: Product images & screenshots
Skindinavia Coupons
Skindinavia: Customer reviews & comments

Here are positive customers’ reviews collected from around the Web about makeup finish products by Skindinavia.

As posted on
1) Reordered for my sister by Linda, N.Y., 5-star rating, April 21, 2008
I bought Skindinavia’s Finishing Spray when it first aired in January. I used it since then to set my make-up and make it look more professional. I am so happy with it that I’ve bought another one for my sister! This product is so easy to use - just a fast spray and no more problems with make-up fading or smearing. Now that the temperatures are rising, it’s even more important to stop that awful melting. Thanks, Skindinavia! When is this product going to air again?
2) Fabulous by Pamela, Tenn., 5-star rating, April 2, 2008
I have used makeup for a long time, I know many of the "tricks of the trade." I used this spray after I applied my foundation and powder and my face stayed the same the whole day! However, it is important to not use the spray too much at one time, that can make you look cakey, and you’ll stay that way, that’s right, the whole Fabulous product: I really hope HSN keeps making it. I loved it.
3) The BEST EVER by L, N.J., 5-star rating, Feb. 2, 2008
I ordered this not thinking it would amount to being much more than other finishing sprays I have tried. This sleeper was a complete and happy surprise. Out of all the sprays I have tried, this accomplishes airbrushed perfection and surpasses all products available intended to minimize pores and lines. I don’t wear face powder to set foundation because it’s aging. This spray sets and improves the look of my skin. Awesome!

As published on
1) Love This Product by irmam, 5-star rating, Aug. 13, 2011
Skindinavia No More Shine Makeup Finish, 2-Ounce Bottle (Misc.).
I love this product!!! I was watching a YouTube Video and the girl was using this product I figured why not and ordered the small bottle just in case!! Its GREAT! I have really oily skin within an hour or so of applying makeup I'm shinny and need to blot but with this product I can go several hours and no problem!! It does give a lil bit of a dewy finish but I will take that to the nasty oil shine. I do apply it before doing my makeup and after!!!
2) Love it! by Jessica Bratcher, Alma, Ark., 5-star rating, Aug. 2, 2011
Skindinavia No More Shine Makeup Finish, 2-Ounce Bottle (Misc.)
This keeps my makeup in place and it looks as good at night as it does when I first applied it in the morning.

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Comments (2)

Excellent review and very well executed. Thanks for sharing

Ranked #66 in

Great article, shared

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